If you haven’t had the chance to run into a squeeze page yet, then here’s a simple example above of what it looks like. These are simple webpages that allows you to collect someone’s email, phone number or name by simply filling the form and clicking on a submit button. The page is simple and only has one purpose, which is to collect data from the page visitors.
Why would you want to have a squeeze page? Well for starters, it allows you to collect contact information and stay in touch with those who subscribed to your email updates. This is important because if you build a squeeze page that converts visitors into subscribers, you’ll be able to stay in touch with these people and eventually get to know more about them and know exactly what they are looking for.
I’ve used the example above because it is one of the most common type of squeeze pages you’ll see on the internet. The type of squeeze page that will promise you online riches in a short period of time. Although I believe it’s close to impossible to achieve these results, I’ve used it for the simple purpose of showing why a page like this works so well.
First, the headline makes a bold claim… “30 Days to $10,000″
This headline seems too good to be true (and probably is) but it triggers either a red flag to those who’ve been scammed online before, or simple curiosity for everyone else. Then the headline is followed up with a simple “How-to” statement, which creates even more curiosity from the page visitors.
This double dose of curiosity actually works, there’s probably close to 50% of the visitors to this page who submit their email address and click the submit button to find out how is this possible. And after people have joined the newsletter, they will probably be sent emails daily telling them of the next big product launch, software or method to make thousands of dollars online. Do they work? I cannot say, because I didn’t signup to the newsletter myself.
But what I can tell you, is this type of webpage works. Everyday, my personal squeeze pages that I have in different niches bring in tens of new subscribers who want to know more about what my page has to offer.
Again, the example that I’ve used for this blog post is one that I actually stay away from most of the time because I hate making bold claims that are in most cases un-true. And without spilling the beans on the niches that I’ve been working into the last few years, here’s another example of a squeeze page that brings in good results.
This squeeze / lead capture page is much less in your face and caters to an audience that plays the game of Mafia Wars or Mafia Wars 2 on Facebook. The page simply tells the visitor how they can get more gold in Mafia Wars 2 by reading this FREE eBook. All they need to do to get access to the eBook is to enter their name and email address. It’s a simple as that…
What happens in the following emails is what helps me monetize this list of email subscribers. As with any games, most people like to be the best at whatever game they are playing. And I’ve created a full game guide for Mafia Wars 2, which explains how to play the game to dominate your way to the top in less than 30 days. The guide sells for $27 and a good percentage of those who wanted to know more about gaining gold have purchased the game guide also.
So to give you a big picture of how this squeeze page funnel works, here are the steps…
1) Mafia Wars 2 player sees an Ad on Facebook how to earn more gold in Mafia Wars 2 and click on the Ad to know more.
2) The visitor registers his name and email to receive the free gold guide
3) My email newsletter keeps sending them more good tips on how to play Mafia Wars 2
4) After 4-5 days of emails being sent out to the subscriber, he receives an email telling them about this great game guide that’s being used to master the game in less than a month.
5) Those interested enough, visit the page and purchase the game guide.
This is why a Squeeze Page is so effective in selling more products, it allows you to create some trust between you and your web visitors before you pitch them a product to buy.
It is much harder to sell products online if your visitors don’t know who you are and why they should buy from you. A squeeze page allows you to capture the contact information of web visitors in a very easy and non-threatening way and then it’s for your to establish your expertise in the subject matter with continued email conversations with your subscribers.
If you do a decent job of proving your expertise, then most subscribers will have no problem purchasing from you when you have something great to offer them.
In the comments below, tell me if you’ve built a squeeze page before and what type of results did you have with it. Were you successful in creating trust with your followers, or did you simply try to have them buy your products? I’d like to know more so I can share more tips with you in the future of how to build the perfect squeeze page.